QLIK, EMBEDDED ANALYTICS VIDEO
I used a skyscraper as a metaphor for Qlik’s Embedded Analytics, revealing its construction and inner workings to demonstrate how Qlik’s analytics empower developers. Through this animation, I aimed to showcase how Qlik’s embedded analytics streamline processes, embedding recommended insights directly within the working application. To capture Qlik’s unique position in a competitive landscape, I portrayed the Qlik skyscraper standing distinctly apart from a bustling cityscape, symbolizing its standout capabilities.
For the visual style, I blended Qlik’s 2D design language with isometric visuals, enhancing the impact by rendering in a 3D toon style. This approach allowed me to morph the scene from a flat 2D view into a dynamic 3D isometric perspective, adding depth while staying true to the brand’s aesthetic. The transformation highlighted Qlik’s innovative edge and created a modern, sophisticated visual experience.
Credit:
Digital Agency: Centerline Digital
Account Director: Amy Mckeel
Creative Director: Maura Gaughan
Senior Art Director/ Storyboard/Designer: Jona Daluz
3D Production and Animation: Omid Seraj
Sound Designer: Dan Schneider
Project Manager: Anna Anthony