Reebok's new FW20 campaign relies heavily on the fact that the product design is inspired by a classic 70’s Reebok running shoe. Their intent with the "Write your Legacy" message is to make reference to the heritage connection and evolution while emphasizing a future-focused perspective with their new release. Because no real photography of the product was feasible at the time of development, Reebok came to Blackmath with a goal to create CG renderings of “graphics pack” visuals and animations for the entire line.

CREDITS

Created by: Black Math

Look development and animation: Omid Seraj